3Q Digital conducted a comprehensive, robust audit of eyebobs’ marketing and website tech stack, their site’s user experience and SEO health, and their digital marketing program. This full-funnel opportunity analysis uncovered improvement opportunities within four areas:
- Data management and measurement
- Website technology and content
- User interface improvement and testing approach
- Marketing strategy and execution
Across these four areas, 3Q Digital highlighted 131 distinct growth opportunities, which were then synthesized into 13 strategic recommendations.
3Q Digital recommended strategies and tactics that would optimize eyebobs’ available resources for rapid impact and maximum growth. 3Q Digital also presented a 12-month digital growth plan for eyebobs to act on those recommendations and achieve their peak potential.